Luzerne County Small Business Sustainability Grant Program

Strategic Consulting & Project Management

We were selected as the strategic partner to support three local Chambers of Commerce as they planned to administer American Rescue Plan Act (ARPA) funds to small business owners via the Luzerne County Small Business Sustainability Grant Program.

Fancy and flashy were unnecessary; a simple, streamlined application process, direct language, and widespread awareness were critical. We developed a clean, simple logo and easy-to-follow English and Spanish landing pages and application forms (on a Wix platform) to meet program goals.

We also handled outbound communications, including setting up a new Constant Contact account, creating assets and digital collateral for partners to share on social media and email, and coordinating with local media outlets for in-kind sponsorship to promote the program. Our team supported the program launch through media event photography and PR outreach in November 2023.

Excitingly, within the first few months, 1,099 small businesses had applied through the easy-to-use website form and 628 of those will receive funding in early 2024. This incredible program will infuse more than $3.169M into the Luzerne County small business community.