NEPIRC (Northeastern Pennsylvania Industrial Resource Center)

Branded Marketing Collateral

NEPIRC is a not-for-profit technical assistance firm that provides assessment, performance evaluation, training, and consultative services to small and mid-sized manufacturers throughout 11 northeastern and central Pennsylvania counties. As the only firm of its kind across a highly industrialized region, NEPIRC gives over 1,000 firms and more than 44,000 manufacturing employees the training and consultative expertise they need to grow and thrive in an ever-changing and highly competitive global manufacturing economy.

NEPIRC’s leadership and marketing team continue to recognize opportunities to elevate the organization’s image and highlight the manufacturing through compelling visuals and messaging.

When we began work with the team in 2021, our first deliverable was the design of an easy-to-digest infographic to showcase the value NEPIRC delivers to clients and define its core focus areas. This partnership has progressed over the years, and we are now the go-to designers when higher-level visuals are needed.

To date, we have created infographics, long-form white papers, logo designs (including for the Dream Team, a brand-new initiative to spark interest in manufacturing careers among high schoolers), and social media graphics.

Our team also provides event-specific support, most recently developing core promotional collateral (postcards, digital graphics, print ads, and flyers) for NEPIRC’s annual MFG DAY. We designed the yearly event’s program book — packed with sponsor ads, logos, and custom content — and coordinated the quoting and printing on behalf of the client.

Excitingly, in late 2023, we handled all graphic design and layout for a robust Pennsylvania Manufacturing Industry Report, aiming to present complex industry information in engaging and enjoyable ways. The report, which highlights the more than $116 billion in Gross State Product (GSP) driven by the manufacturing sector, has already been distributed in hard copy to over 1,000 stakeholders.

“Jenny and Bob are consummate marketing, branding, and graphic design professionals! Whenever I have a design need, they always come to the rescue and complete the job in a timely fashion, and it is always of the utmost quality. I also love working with Jenny and Bob because they ask great, probing questions that cause me to think about my project on a deeper level and consider things I didn’t initially consider. Unlike other design consultants who will just perform the job exactly as you outline, this team will propose ideas that take the project to a whole new level – truly becoming a partner! I trust Jenny and Bob deeply and would recommend them to anyone looking for a solid marketing, branding, and design consultant.”

— Chelsey Coslett, Manager of Marketing & Stakeholder Engagement, NEPIRC